This is the vicious cycle of the big coffee purveyors. Because they largely compete on price rather than quality, corporate profits are largely determined by how well they can cut corners: i.e., cheaper and lower-grade coffee supplies, deceptive marketing about the cost per unit volume, etc.

I have before me a new can as well as an old can of Folgers Med-Dark French Roast.

The old can is 34.5 oz and the directions on back say to use 1 tbsp per 6 oz cup, and that the can will yield 240~270 suggested servings.

The new can is 27.8 oz and the directions on back say to use 1 tbsp per 6 oz cup, and that the can will yield 215-240 suggested servings.

Who makes this marketing crap up? I know a rip-off when i see one. It’s one thing to downsize a product but quite another to lie about it. This isn’t just marketing “spin” but outright lying. That being the case i’m looking for a new brand of coffee.

Definitely relevant here. We mentioned that very issue in a post last week:
http://theshot.coffeeratings.com/2008/09/food-snobbery-defense/

“Why has Folgers reduced the size of its Classic Roast Canisters? Does each Canister provide the same number of cups of coffee?

Though the weight has been slightly reduced, you still get the same number of servings in each Canister. With the enhanced roasting process, you draw more coffee flavor consistently from every bean, and therefore, use the bean to its full potential. While the packed net weight of Classic and Decaf will be slightly reduced, the volume will remain the same and consumers will still get the same number of cups in each Canister, and thus the same value.”