According to an article in today’s USA Today, hotels are still slowly catching up on the rest of society when it comes to serving better quality coffee: Upscale coffee selections brewing at more hotels – USATODAY.com. As the article opens, “Good coffee is the next big thing at hotels.” Business travelers, accustomed to better coffee at home, are demanding more than their stale pots of robusta — which have been as synonymous with “hotel breakfast” as the melon salad. Meanwhile, hotels are catching on that demand for better coffee can add to their bottom line.

Hotels are accomplishing this through better bean supplies and improved in-room coffee makers (even if they are coffee pod machines, it’s still a step up). However, the hotels are still not planning on making espresso just yet. The article mentions Hilton Hotels’ recent switch to Lavazza coffee and Cuisinart brewers. Perhaps even more shocking, Holiday Inn just announced that they have apparently discovered the arabica bean.

Also according to the article, in September the Le Méridien hotel here in San Francisco will kick off what it calls its “Creative Hour” in the evening. The idea behind this non-alcoholic happy hour is to draw guests to the lobby to drink coffee supplied by Illycaffè and to participate in coffee-related activities, including “cooking lessons for recipes that use coffee and for making special coffee drinks.”