Last year I asked the question, “Where are all my coffee varieties?”. Today a press release from a Florida roaster picked up where I left off: Espresso like no Other and perhaps a little like Wine.

The broken English is pretty amusing for a press release — even if they make an obligatory wine comparison (yes, here we go again). But Key West, FL’s Island Joes Gourmet Coffee Roasting Company was trying to make a point about how supermarkets typically carry only one espresso blend.

Turns out that Kenneth Davids did give several of their blends a score of 90/100 or better — which is nothing for your portafilter to sneeze at. But after months of explaining it to store managers and helping customers learn about their own espresso palates, they successfully convinced Albertsons to recognize that espresso isn’t a monolithic commodity.