According to today’s San Francisco Chronicle, Peet’s Coffee & Tea will be relocating their roasting facilities from Emeryville to Alameda. The move coincides with Peet’s plans to begin 24-hour roasting operations to keep up with their growth plans and demand: ALAMEDA / Peet’s moves roasting plant to double output of coffee. Peet’s hopes to double its coffee sales to about $500 million a year.

UPDATE: May 30, 2007
Today the Contra Costa Times featured a profile on Peet’s CEO, Patrick O’Dea: ContraCostaTimes.com – Cup runneth over for Peet’s chief. Among several other questions, they asked him about Peet’s strategy behind their new roasting facility.