Today on Agoravox, a European citizen journalism portal, a poster wrote an article about the growth of Starbucks Coffee in Europe: Starbucks; the coffee giant blending in Europe – AGORAVOX – The Citizen Media. Over the past few years, the chain has proliferated in Paris, the UK, and a multitude of other European locations as it continues to execute on its plans to expand to 40,000 stores.
While the author believes Starbucks has been successful in Europe as a concept, he is less sure of its prospects as a business. He points out a number of cultural problems affecting the chain: poor customer service and poor ‘working spirit’ in England, poor work performance in France and other European nations due to the socialized level of job security, and (my favorite) that the “take-away coffee shop” concept is completely alien to the local culture.
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