Illy in D.C.: A Coffee Chain’s Stand-Up Effort on M St.
Posted by TheShot on 23 Apr 2007 | Tagged as: Café Society, Consumer Trends
According to today’s Washington Post, Illy launched their first U.S. café last week: A Coffee Chain’s Stand-Up Effort on M St. – washingtonpost.com. Rather than taking the form of the Espressamente chain across Europe, Illy opted instead for a stand-up-service-only café inside a Washington, D.C. Marriott. Their quick-witted name for the place?: Caffe.
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