http://theshot.coffeeratings.com/2007/04/coffee-atrocities/ Rants and Raves on Espresso Sat, 22 Nov 2008 06:37:15 +0000 http://wordpress.org/?v=2.6.3 http://theshot.coffeeratings.com/2007/04/coffee-atrocities/#comment-2543 Espresso News and Reviews - TheShot.coffeeratings.com » Getting more from your coffee menu Sat, 19 May 2007 00:21:28 +0000 http://theshot.coffeeratings.com/?p=417#comment-2543 [...] In the world of coffee, this translates to a regular stream of new coffee product introductions — intended to keep consumers’ short attention spans engaged with the dancing monkeys of food marketing. Think Starbucks‘ new Dulce de Leche latte, the KFC Famous Bowls of the world of specialty coffee. Aesthetic and nutritional atrocities like this, of course, are necessary because it’s far easier and far more lucrative for food marketers to sell new fluff over the basics. And, unfortunately, it’s far more effective. Espresso drinks have provided a wealth of marketable perversions that failed under the old regime of “flavored coffees” (a la General Foods International Coffees). [...] [...] In the world of coffee, this translates to a regular stream of new coffee product introductions — intended to keep consumers’ short attention spans engaged with the dancing monkeys of food marketing. Think Starbucks‘ new Dulce de Leche latte, the KFC Famous Bowls of the world of specialty coffee. Aesthetic and nutritional atrocities like this, of course, are necessary because it’s far easier and far more lucrative for food marketers to sell new fluff over the basics. And, unfortunately, it’s far more effective. Espresso drinks have provided a wealth of marketable perversions that failed under the old regime of “flavored coffees” (a la General Foods International Coffees). [...]

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