http://theshot.coffeeratings.com/2007/03/mcdonalds-espresso-rollout/ Rants and Raves on Espresso Mon, 06 Feb 2012 16:18:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://theshot.coffeeratings.com/2007/03/mcdonalds-espresso-rollout/comment-page-1/#comment-4669 Joe Fri, 27 Mar 2009 19:49:05 +0000 http://theshot.coffeeratings.com/?p=392#comment-4669 fortunately for McDonald's, it is more respectable to move from lower-end products to something more moderate (McCafe), as opposed to Starbucks, who is moving from high end to moderate/lower-end fortunately for McDonald’s, it is more respectable to move from lower-end products to something more moderate (McCafe), as opposed to Starbucks, who is moving from high end to moderate/lower-end

]]> http://theshot.coffeeratings.com/2007/03/mcdonalds-espresso-rollout/comment-page-1/#comment-4239 Starbucks Forgot Its Story « Marketing 4 Change Thu, 31 Jul 2008 21:37:52 +0000 http://theshot.coffeeratings.com/?p=392#comment-4239 [...] know the process has gotten simple when McDonald’s joins the fray. If all it takes to be a barista is to push a couple of buttons, then why shouldn’t Mickey [...] [...] know the process has gotten simple when McDonald’s joins the fray. If all it takes to be a barista is to push a couple of buttons, then why shouldn’t Mickey [...]

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