http://theshot.coffeeratings.com/2007/02/barista-gymnastics-2007/ Rants and Raves on Espresso Sun, 06 Jul 2008 00:06:07 +0000 http://wordpress.org/?v=2.5.1 http://theshot.coffeeratings.com/2007/02/barista-gymnastics-2007/#comment-2544 Espresso News and Reviews - TheShot.coffeeratings.com » Getting more from your coffee menu Sat, 19 May 2007 00:24:32 +0000 http://theshot.coffeeratings.com/?p=368#comment-2544 [...] Which brings us to a recent article in an industry rag: Getting more from your coffee menu. According to the article, the Beverage Service Association, a vending-machine-coffee business interest group, observed “the previously unknown concept of the rock-star barista, which is the coffee equivalent of the hero mixologist.” Is it any wonder why I’ve soured a bit on the deliberate media glamorization of barista championships? We’re trying to take barista skills towards its natural conclusion: a sequel to the movie Cocktail starring Tom Cruise as a competitive barista. (And you can bet Starbucks’ movie production arm would take an active interest.) [...] [...] Which brings us to a recent article in an industry rag: Getting more from your coffee menu. According to the article, the Beverage Service Association, a vending-machine-coffee business interest group, observed “the previously unknown concept of the rock-star barista, which is the coffee equivalent of the hero mixologist.” Is it any wonder why I’ve soured a bit on the deliberate media glamorization of barista championships? We’re trying to take barista skills towards its natural conclusion: a sequel to the movie Cocktail starring Tom Cruise as a competitive barista. (And you can bet Starbucks’ movie production arm would take an active interest.) [...]

]]> http://theshot.coffeeratings.com/2007/02/barista-gymnastics-2007/#comment-893 Espresso News and Reviews - TheShot.coffeeratings.com » Dealing with coffee customers: Certified Coffee Pusher Tue, 27 Feb 2007 02:57:54 +0000 http://theshot.coffeeratings.com/?p=368#comment-893 [...] Btw, Gabe and his former partner in Ritual crime, Ryan Brown, will be judging at the 2007 Western Regional Barista Competition (WRBC) next month in Petaluma (March 16-18). I probably won’t make the trek this time around. But this year, as at last year’s event, they promise to stage the 4th Machine (arguably my favorite part) in addition to some educational seminars for both industry pros and the home geeks. [...] [...] Btw, Gabe and his former partner in Ritual crime, Ryan Brown, will be judging at the 2007 Western Regional Barista Competition (WRBC) next month in Petaluma (March 16-18). I probably won’t make the trek this time around. But this year, as at last year’s event, they promise to stage the 4th Machine (arguably my favorite part) in addition to some educational seminars for both industry pros and the home geeks. [...]

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