Green Beans Comes Marching Home
Posted by TheShot on 02 Jan 2007 | Tagged as: Consumer Trends, Local Brew
According to an article in today’s Wall Street Journal, Green Beans Coffee Co. is planning to open their first U.S.-based location in Fairfield, CA — on the more military-friendly outskirts of the Bay Area: Green Beans Comes Marching Home – Enterprise – WSJ.com. The Larkspur-based company, with roasting facilities in San Francisco, established a number of cafés in Iraq and Afghanistan to supply overseas U.S. troops. As the coffee retail market continues to overheat in the U.S., Green Beans Coffee hopes to bring over some of their military loyalty to stateside cafés.
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