I came across a coffee-related press release yesterday (as I often do), and I truly resisted writing about it — hoping it would just go away unnoticed. But then the company behind it is based out of San Francisco, and the press release hit the Associated Press today: AP Wire | 01/11/2007 | Mysterious `Meth Coffee’ launches in San Francisco.
Why was I so reluctant? Because this product screams “crap coffee” disguised by an idiotic marketing gimmick. Thus my posting about it here would only encourage such idiotic behavior. Ultimately, the degree with which their goth-teen-targeted idiocy made me spew good coffee across the room in laughter outweighed any concerns over contributing to their publicity. So now I’m posting good old-fashioned ridicule for the ridiculous.
Now it’s no secret that I’ve been ranting a lot lately about how coffee lovers are equated with caffeine addicts — in ways where we wouldn’t presume that a wine aficionado is naturally an alcoholic. (The hideous wine analogy rears its ugly head yet again!) But come on… “Meth Coffee”?! I just read today that bath soap qualifies as an instrument of caffeine delivery: A New Type of Java Jolt: Caffeinated Soap. Is the Dove Unscented Crack Beauty Bar up next for a little Fight Club-like marketing?
Please. Try again. Next time like you mean it.
Apparently one man’s meth is another man’s rainforest-grown, immune-system-boosting herbal medicine to complement his yoga sessions.
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