http://theshot.coffeeratings.com/2007/01/food-science-of-coffee/ Rants and Raves on Espresso Sun, 06 Jul 2008 00:43:06 +0000 http://wordpress.org/?v=2.5.1 http://theshot.coffeeratings.com/2007/01/food-science-of-coffee/#comment-838 Espresso News and Reviews - TheShot.coffeeratings.com » Food Labels Need Caffeine Count, Some Say Wed, 21 Feb 2007 01:31:21 +0000 http://theshot.coffeeratings.com/?p=354#comment-838 [...] The bizarrely misplaced food freak-out continues, as we have people overlooking the environmental, energy consumption, and dietary/health horrors of the processed foods that make up 80% of today’s American diet — focusing instead on caffeine as the root of all evil. Today, TV station KERO in Bakersfield, CA reported that a coffee-drinking New York city councilman, Simcha Felder, “plans to introduce a resolution calling on the federal government to require that food and beverages contain labels revealing caffeine content”: Food Labels Need Caffeine Count, Some Say - Health. [...] [...] The bizarrely misplaced food freak-out continues, as we have people overlooking the environmental, energy consumption, and dietary/health horrors of the processed foods that make up 80% of today’s American diet — focusing instead on caffeine as the root of all evil. Today, TV station KERO in Bakersfield, CA reported that a coffee-drinking New York city councilman, Simcha Felder, “plans to introduce a resolution calling on the federal government to require that food and beverages contain labels revealing caffeine content”: Food Labels Need Caffeine Count, Some Say - Health. [...]

]]> http://theshot.coffeeratings.com/2007/01/food-science-of-coffee/#comment-727 Espresso News and Reviews - TheShot.coffeeratings.com » Drinks Business Review Focuses On Coffee Innovation Thu, 08 Feb 2007 01:38:46 +0000 http://theshot.coffeeratings.com/?p=354#comment-727 [...] All that coffee innovation just makes me think of last week’s New York Times Magazine article by Michael Pollan. Classic good food just doesn’t sell with modern product marketing techniques. Superficial gimmicks are much more profitable for food marketers. As a result, none of these companies will ever bother to make better coffee. There isn’t much money in that. Rather, their profits lie in making your basic good cup of espresso seem boring and outdated — getting you to instead spend your dollars on short-attention-span flash and synthetic frippery. [...] [...] All that coffee innovation just makes me think of last week’s New York Times Magazine article by Michael Pollan. Classic good food just doesn’t sell with modern product marketing techniques. Superficial gimmicks are much more profitable for food marketers. As a result, none of these companies will ever bother to make better coffee. There isn’t much money in that. Rather, their profits lie in making your basic good cup of espresso seem boring and outdated — getting you to instead spend your dollars on short-attention-span flash and synthetic frippery. [...]

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