Today the press release mill churned out the announcement of the next SCAA conference: 10,000 Leaders Shape the Future of Specialty Coffee May 4 – 7, 2007 in Long Beach, Calif.
Yes, there will be the usual plethora of speakers, exhibitors, mixers, courses, workshops, and awards. Yes, there’s the circus entertainment of the U.S. Barista Championship. But this year they are introducing targeted conference tracks for attending delegates who fall into different profiles: restaurants out to make decent coffee (too bad that the places that need it most won’t recognize the need to attend), people new and old to retail coffee, roasters, globetrotters, etc.
Lacking excuses to be in Long Beach, I’ll probably roast my own at home and follow the news online…
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