Supporting the idea that consumers are willing to vote for better quality coffee with their pocketbooks, the Hawaii County Council voted 8-1 in favor of requiring coffee labelled as a “Kona blend” to contain a minimum of 75% Kona coffee instead of the current 10% requirement: Kona purists win Big Island vote – Pacific Business News (Honolulu):.
Because Kona coffee is sold at a premium relative to most of the world’s coffee bean stocks, some roasters and distributors were concerned that the resulting price increase would adversely affect sales. (Kona blends seem most targeted to the tourist set.) While Kona blends might now be priced out of some consumer markets, other growers believe the value of the Kona designation is currently diluted by today’s cheaper blends.
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