Today’s Seattle Times posted an article on the 19-strong “coffee educators” at Starbucks: The Seattle Times: Business & Technology: Coffee educators gladly spread the java gospel. The article explains the role of coffee cupping at Starbucks as part of their basic training for coffee buyers and baristas.

The article also makes mention of Starbucks’ definitions of aroma, acidity (what we call brightness), body, and flavor — all of which have been ratings criteria on since 2003.