According to an article in today’s Frederick (MD) News-Post, the coffee pod revolution isn’t exactly winning over fans en masse just yet: Users, vendors not fans of coffee pods – The Frederick News-Post.
Citing a recent NPD Group report, the article notes that beyond single-serving convenience, pods don’t exactly represent a step forward in the evolution of better coffee. Also mentioned in the study are coffee pod customers who are “dissatisfied with unreliable machines, pricey refills, the limited selection of flavors and the difficulty in finding coffee pod refills easily.”
The last two aren’t really long-term issues, as they will either be addressed with popularity … or pods will simply be marginalized. The first two customer issues may get better over time — they may not. But one of the big problems I have with pods is the freshness of the coffee — a point that the article makes at the end, where locals instead recommend a French press or a stovetop maker. (The article mentions Melitta, but the description is clearly more like a Bialetti — I’m guessing the reporter got them phonetically mixed up.)
Pods?! ¡Viva la contrarevolución!
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