Not to be outdone by Coca-Cola’s Far Coast and CHAQWA announcements earlier this month, Big Four junk coffee giant, Nestlé, says “me too!”: Coke, Nestlé Take Aim at Starbucks (Advertising Age).

I am not making this up: Nestlé marketing is instructing the media call their version the Nescafé Specialty Solutions’ bag-in-a-box system. How’s that for appetizing?

Furthermore, Nestlé has announced that part of their product marketing strategy will be to pursue distribution at theme parks. If you thought your local neighborhood Starbucks had a Mickey Mouse barista, you ain’t seen nothing yet.