In the “who just can’t let a failed idea die” contest between McDonald’s McCafé and the Sony Mini-Disc, McDonald’s seems to be upping the ante along the Central Coast of California: Espresso now comes express at McDonald’s –

The strangest part is that the article cites Marcos Salazar, an area supervisor for McDonald’s, as saying, “The Central Coast is known to have successful rollouts of new products.” Nevermind that the McCafé has already been tried and failed miserably each of several times across the U.S over the past several years. If there are people who don’t know this yet, McDonald’s just has yet to reach them.

UPDATE: Aug. 31, 2007
So what if the rest of the world doesn’t like it. Those Japanese will try anything they think is new: McCafe aims for slice of coffee shop pie | The Japan Times Online.