http://theshot.coffeeratings.com/2006/09/dunkin-mugs-starbucks/ Rants and Raves on Espresso Thu, 04 Dec 2008 23:23:56 +0000 http://wordpress.org/?v=2.6.5 http://theshot.coffeeratings.com/2006/09/dunkin-mugs-starbucks/#comment-405 Espresso News and Reviews - TheShot.coffeeratings.com » There’s a war brewing, but taste is still the loser on America’s coffee front Tue, 26 Dec 2006 22:49:33 +0000 http://theshot.coffeeratings.com/?p=261#comment-405 [...] Leave it to the Australians to best capture the state of Big Coffee in America, as reported today on Melbourne’s The Age: There’s a war brewing, but taste is still the loser on America’s coffee front. The article points out America’s escalating obsession with quality coffee, but (IMO, correctly) notes how poor the baseline coffee quality level is in this country. (With no exaggeration, Australia has much higher standards for coffee and espresso in their country.) In effect, what we have in the U.S. is an all-out retail war for who can dominate the mass market for underachieving coffee. [...] [...] Leave it to the Australians to best capture the state of Big Coffee in America, as reported today on Melbourne’s The Age: There’s a war brewing, but taste is still the loser on America’s coffee front. The article points out America’s escalating obsession with quality coffee, but (IMO, correctly) notes how poor the baseline coffee quality level is in this country. (With no exaggeration, Australia has much higher standards for coffee and espresso in their country.) In effect, what we have in the U.S. is an all-out retail war for who can dominate the mass market for underachieving coffee. [...]

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