Big Fight Brews For Average Joe
Posted by TheShot on 07 Sep 2006 | Tagged as: Consumer Trends, Starbucks
Giving Starbucks the Starbucks treatment? Unthinkable.
Today’s Washington Post published an article on how Dunkin’ Donuts plans for coffee imperialism are now colliding with those of Starbucks: Big Fight Brews For Average Joe. With new Dunkin’ Donuts outlets opening next door to Starbucks, the Coffee Wars are getting more interesting all the time.
Fight! Fight! Fight!
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[...] Leave it to the Australians to best capture the state of Big Coffee in America, as reported today on Melbourne’s The Age: There’s a war brewing, but taste is still the loser on America’s coffee front. The article points out America’s escalating obsession with quality coffee, but (IMO, correctly) notes how poor the baseline coffee quality level is in this country. (With no exaggeration, Australia has much higher standards for coffee and espresso in their country.) In effect, what we have in the U.S. is an all-out retail war for who can dominate the mass market for underachieving coffee. [...]