Today the London Times published an interview with Brian Chapman, who founded Percol Coffee in the U.K. some 15 years ago: Airlines need to wake up and smell the coffee – Business Travel – Times Online.

One of Mr. Chapman’s most memorable (and accurate) quotes?:

“You can judge a restaurant by its house wine and its coffee. Coffee is the one thing most people end up with and if it’s rubbish then it ruins the meal.”

In the article, Mr. Chapman has made it his personal cause to upgrade the ‘awful’ coffee that’s the standard on board virtually all airlines. To which I say, “Good luck, ol’ chap!”

UPDATE: July 25, 2007
To more and more airlines, such as Midwest Express, competition with improved in-flight coffee options is heating up: Airlines wake up to smell the gourmet coffee aroma – South Florida Business Journal:.