Comments on: How many podcasts does it take to sell a mediocre cup of coffee? http://theshot.coffeeratings.com/2006/08/starbucks-podcasts/ Rants and Raves on Espresso Tue, 06 Jan 2009 08:22:29 +0000 http://wordpress.org/?v=2.7 hourly 1 By: TheShot.coffeeratings.com » Home barista training: Cafe society, BYO machine http://theshot.coffeeratings.com/2006/08/starbucks-podcasts/comment-page-1/#comment-283 TheShot.coffeeratings.com » Home barista training: Cafe society, BYO machine Mon, 04 Sep 2006 23:44:17 +0000 http://theshot.coffeeratings.com/?p=252#comment-283 [...] America has been slow to pick up on this concept — despite the number of people in the local industry who have shared their ideas with me to develop home machine showrooms/training centers. But with the likes of Starbucks looking for ways to differentiate themselves from the onrush of premium coffee purveyors in fast food-land, combined with the growing consumer interest in home machines (I receive at least one home machine recommendation e-mail a week), the opportunity is there. [...] [...] America has been slow to pick up on this concept — despite the number of people in the local industry who have shared their ideas with me to develop home machine showrooms/training centers. But with the likes of Starbucks looking for ways to differentiate themselves from the onrush of premium coffee purveyors in fast food-land, combined with the growing consumer interest in home machines (I receive at least one home machine recommendation e-mail a week), the opportunity is there. [...]

]]> By: TheShot.coffeeratings.com » Hovering over Detroit: A close call on the high wire http://theshot.coffeeratings.com/2006/08/starbucks-podcasts/comment-page-1/#comment-279 TheShot.coffeeratings.com » Hovering over Detroit: A close call on the high wire Fri, 01 Sep 2006 00:29:18 +0000 http://theshot.coffeeratings.com/?p=252#comment-279 [...] If you thought Starbucks was desperate to resort to podcasts to sell their coffee, McDonald’s recently promoted their premium roast coffee by hiring the Flying Wallendas to tightrope walk for its one-year anniversary: HOVERING OVER DETROIT: A close call on the high wire (Detroit Free Press). [...] [...] If you thought Starbucks was desperate to resort to podcasts to sell their coffee, McDonald’s recently promoted their premium roast coffee by hiring the Flying Wallendas to tightrope walk for its one-year anniversary: HOVERING OVER DETROIT: A close call on the high wire (Detroit Free Press). [...]

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