If you thought Starbucks was desperate to resort to podcasts to sell their coffee, McDonald’s recently promoted their premium roast coffee by hiring the Flying Wallendas to tightrope walk for its one-year anniversary: HOVERING OVER DETROIT: A close call on the high wire (Detroit Free Press).

I’m not sure if McDonald’s wanted to send the message that trying their premium roast coffee is a death-defying act. However, I may think twice now before trying it.