The Expansion of Coffee Bars is Expected to Change the way French People Traditionally Drink their Coffee
Those crazy French love their coffee, even if it isn’t very good coffee. A market research press release on Business Wire today announced a study of French coffee consumer habits: The Expansion of Coffee Bars is Expected to Change the way French People Traditionally Drink their Coffee.
The short of it is that more French are turning to tea sales (and not the salon de thé per se), which is being marketed with health-oriented messages. And despite the public expansion of coffee bars, coffee sales are flat. However, coffee pods are the coffee retailer’s holdout for potential new business. (Though in this case, pods and their auto-robotic brewing systems might actually improve French coffee.)
Other trends noted in the study include a greater push for to-go coffee (just try to make a Frenchman go anywhere) and new coffee types that are less strong but sweeter.
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