Yesterday The Press-Enterprise of inland Southern California reported on the local incursion of coffee kiosks: Driving force of coffee | PE.com | Inland Southern California | Business News. As the article states, “Last year, kiosks nationwide racked up $990 million in sales, less than 10 percent of the coffeehouse industry’s $11 billion in sales, according to the Specialty Coffee Association of America.”
Kiosks are more of a suburban phenomenon, with exceptions in S.F. such as Java Detour. You might expect coffee kiosks to be popular in inland Southern California, where many residents only leave the seat of their air conditioned monster trucks to sleep. However, kiosks are more prevalent in the Pacific Northwest; they have only recently made their way down south, with Starbucks still just testing out their drive-through market potential.
Coffee kiosks have otherwise become a popular enough enterprise that prefab versions can be purchased over the Internet for around $75,000 — needing only an electrical hookup and a concrete slab to get started. This says nothing, of course, of their espresso equipment, bean supplies, and training costs. But then low expectations require little investment.
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