http://theshot.coffeeratings.com/2006/07/office-pod-invasion/ Rants and Raves on Espresso Thu, 04 Dec 2008 23:51:43 +0000 http://wordpress.org/?v=2.6.5 http://theshot.coffeeratings.com/2006/07/office-pod-invasion/#comment-2815 Espresso News and Reviews - TheShot.coffeeratings.com » The Expansion of Coffee Bars is Expected to Change the way French People Traditionally Drink their Coffee Tue, 05 Jun 2007 05:57:12 +0000 http://theshot.coffeeratings.com/?p=222#comment-2815 [...] messages. And despite the public expansion of coffee bars, coffee sales are flat. However, coffee pods are the coffee retailer’s holdout for potential new business. (Though in this case, pods and [...] [...] messages. And despite the public expansion of coffee bars, coffee sales are flat. However, coffee pods are the coffee retailer’s holdout for potential new business. (Though in this case, pods and [...]

]]> http://theshot.coffeeratings.com/2006/07/office-pod-invasion/#comment-2236 Espresso News and Reviews - TheShot.coffeeratings.com » Nespresso controls brand with boutiques Mon, 09 Apr 2007 21:15:29 +0000 http://theshot.coffeeratings.com/?p=222#comment-2236 [...] Yet Nestlé has been very savvy at positioning these machines and their pod “system” globally as an upscale brand. (Contrast with Kraft Foods’ home pod coffee system, Tassimo, which has been a financial disaster.) Today’s Los Angeles Times featured an article on Nestlés marketing strategy for the Nespresso, which has included branded boutiques for showcasing the devices: Nespresso controls brand with boutiques - Los Angeles Times. (Last year we wrote about one such Nespresso boutique in Lisbon’s Chiado District, including George Clooney’s Portuguese ads for the stuff.) [...] [...] Yet Nestlé has been very savvy at positioning these machines and their pod “system” globally as an upscale brand. (Contrast with Kraft Foods’ home pod coffee system, Tassimo, which has been a financial disaster.) Today’s Los Angeles Times featured an article on Nestlés marketing strategy for the Nespresso, which has included branded boutiques for showcasing the devices: Nespresso controls brand with boutiques - Los Angeles Times. (Last year we wrote about one such Nespresso boutique in Lisbon’s Chiado District, including George Clooney’s Portuguese ads for the stuff.) [...]

]]> http://theshot.coffeeratings.com/2006/07/office-pod-invasion/#comment-1401 Espresso News and Reviews - TheShot.coffeeratings.com » Consumer Delusion: ConsumerReports.org’s buyer’s guide to espresso makers Wed, 21 Mar 2007 14:55:33 +0000 http://theshot.coffeeratings.com/?p=222#comment-1401 [...] As when SFist Jeremy Nisen skewered a Los Angeles Times article that attempted to comparatively review coffees last year (“Know Your Coffee Reviewers”), this oversimplified approach is disingenuous and counter-productive. How can you reasonably compare one machine that can use fresh coffee beans with a pod machine that must use the requesite packets of stale, pre-ground beans — without taking all these other factors into account? [...] [...] As when SFist Jeremy Nisen skewered a Los Angeles Times article that attempted to comparatively review coffees last year (“Know Your Coffee Reviewers”), this oversimplified approach is disingenuous and counter-productive. How can you reasonably compare one machine that can use fresh coffee beans with a pod machine that must use the requesite packets of stale, pre-ground beans — without taking all these other factors into account? [...]

]]> http://theshot.coffeeratings.com/2006/07/office-pod-invasion/#comment-339 TheShot.coffeeratings.com » Nespresso coffee shops around the world: Why? Tue, 07 Nov 2006 02:23:25 +0000 http://theshot.coffeeratings.com/?p=222#comment-339 [...] Here’s an item in today’s news: Nestle reportedly to open luxury coffee shop in Brazil - MarketWatch. In some parts of the world, Nestlé’s Nespresso system, at least on the surface, appears to be making money hand-over-fist for them. Part of Nestlé’s strategy has been to open up Nespresso stores in places such as Geneva, Zurich, Vienna, Paris, and Moscow. [...] [...] Here’s an item in today’s news: Nestle reportedly to open luxury coffee shop in Brazil - MarketWatch. In some parts of the world, Nestlé’s Nespresso system, at least on the surface, appears to be making money hand-over-fist for them. Part of Nestlé’s strategy has been to open up Nespresso stores in places such as Geneva, Zurich, Vienna, Paris, and Moscow. [...]

]]> http://theshot.coffeeratings.com/2006/07/office-pod-invasion/#comment-295 TheShot.coffeeratings.com » Users, vendors not fans of coffee pods Tue, 12 Sep 2006 00:08:42 +0000 http://theshot.coffeeratings.com/?p=222#comment-295 [...] According to an article in today’s Frederick (MD) News-Post, the coffee pod revolution isn’t exactly winning over fans en masse just yet: Users, vendors not fans of coffee pods - The Frederick News-Post. [...] [...] According to an article in today’s Frederick (MD) News-Post, the coffee pod revolution isn’t exactly winning over fans en masse just yet: Users, vendors not fans of coffee pods - The Frederick News-Post. [...]

]]> http://theshot.coffeeratings.com/2006/07/office-pod-invasion/#comment-281 TheShot.coffeeratings.com » Coca-Cola’s next ‘real thing’ Sun, 03 Sep 2006 03:00:06 +0000 http://theshot.coffeeratings.com/?p=222#comment-281 [...] The brand is called Far Coast (the corresponding Web site also appears poised for a launch), and they have been testing it in Toronto for hot drinks such as coffee, tea, and lattes. But instead of Coca-Cola’s usual retail play to consumers, its focus instead appears to be on a pod-based system for restaurants to brew individual cups. [...] [...] The brand is called Far Coast (the corresponding Web site also appears poised for a launch), and they have been testing it in Toronto for hot drinks such as coffee, tea, and lattes. But instead of Coca-Cola’s usual retail play to consumers, its focus instead appears to be on a pod-based system for restaurants to brew individual cups. [...]

]]> http://theshot.coffeeratings.com/2006/07/office-pod-invasion/#comment-252 TheShot.coffeeratings.com » Drink makers want America to buy coffee to go Sun, 23 Jul 2006 18:04:20 +0000 http://theshot.coffeeratings.com/?p=222#comment-252 [...] TheShot.coffeeratings.com « Wall Street Journal Notes Growth In Coffee Pod Sales Drink makers want America to buy coffee to go [...] [...] TheShot.coffeeratings.com « Wall Street Journal Notes Growth In Coffee Pod Sales Drink makers want America to buy coffee to go [...]

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