http://theshot.coffeeratings.com/2006/07/lies-damned-lies-and-statistics/ Rants and Raves on Espresso Mon, 06 Oct 2008 19:47:15 +0000 http://wordpress.org/?v=2.6.2 http://theshot.coffeeratings.com/2006/07/lies-damned-lies-and-statistics/#comment-278 TheShot.coffeeratings.com » How many podcasts does it take to sell a mediocre cup of coffee? Tue, 29 Aug 2006 20:55:48 +0000 http://theshot.coffeeratings.com/?p=232#comment-278 [...] The plan also includes the launch of a series of podcasts about coffee on its Web site — with the first show scheduled to “air” Tuesday, Sept. 5th. Yes, Starbucks is now following the lead of the mindless marketing lemmings at Eight O’ Clock Coffee and other unnotables for buying the blog/podcast hype whole hog. If only enough mainstream consumers were using the Web in 1996, these blindly trend-following product marketing strategies would have given us the same kind of press releases — but instead announcing obligatory 3-D Web sites programmed in VRML. [...] [...] The plan also includes the launch of a series of podcasts about coffee on its Web site — with the first show scheduled to “air” Tuesday, Sept. 5th. Yes, Starbucks is now following the lead of the mindless marketing lemmings at Eight O’ Clock Coffee and other unnotables for buying the blog/podcast hype whole hog. If only enough mainstream consumers were using the Web in 1996, these blindly trend-following product marketing strategies would have given us the same kind of press releases — but instead announcing obligatory 3-D Web sites programmed in VRML. [...]

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