Hilton Unveils Upscale In-Room Coffee System
Posted by TheShot on 25 Jul 2006 | Tagged as: Beans, Consumer Trends
As more evidence of the theory that people simply want greater access to better coffee, a Hilton Hotels press release reported today that, “Guest surveys revealed that premium coffee was the single most important in-room amenity in the upscale segment”: Hilton Unveils Upscale In-Room Coffee System; Coffee Offering Expands the Hilton Serenity Collection of Luxurious In-Room Amenities.
Hilton Hotels are just doing within their industry what McDonald’s had to do for theirs. Here the hotel chain is pursuing a greater upscale market share with quality coffee as a differentiator. In the press release, Hilton announced the launch of the “Hilton Serenity Collection in-room coffee system,” which features Lavazza coffee and a Cuisinart coffeemaker.
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on 05 Jun 2007 at 1:53 pm -05:00T 1.Espresso News and Reviews - TheShot.coffeeratings.com » Upscale coffee selections brewing at more hotels said …
[...] are still not planning on making espresso just yet. The article mentions Hilton Hotels’ recent switch to Lavazza coffee and Cuisinart brewers. Perhaps even more shocking, Holiday Inn just announced [...]