Today’s Washington Post published an article telling the tale of a small, independent coffee shop that succumbed to consumer preferences for big national chains: Quick and Easy Killed the Coffee Shop.

The demise of Sirius Coffee in D.C. is a tale told all too often. But, despite the author’s point about the trap of consumer convenience, it’s more than just that. Some independent coffee shops have thrived and even excelled. Meanwhile, there are also many independent coffee shops that really shouldn’t survive — and could use a good kick-in-the-pants from a new Starbucks moving into town (case and point: just take a walk down Ocean Ave. in Carmel-by-the-Sea).

Even if you’re as gargantuan as McDonald’s — if the coffee isn’t getting any better, it’s time to get out of the game.