Oh, the twist of fate. The utter irony of it. PF.net‘s Nick Cho must either be pulling his hair out or laughing his pehookies off with this one.
The Lowell Sun, of Lowell, MA, published an article today on a new “third wave” (gag, cough, spew) coffee house that’s moved into town: Lowell Sun Online – Better coffee, made slower Former Starbucks managers embark on ‘third wave’ of java revolution. The amusing part? The article cites this very Web site for its information defining “third wave” coffee.
A little background for the uninitiated. A couple months ago, I posted a rather dismissive article on the contept of third wave coffee that resulted in a bit of discussion among coffee aficionados and, in particular, advocates of the term. Also in particular, Nick Cho and I exchanged a few e-mails in debate over what “third wave” means … and I noted how it is being cited and misused in ways never intended by those who were among the original proponents of the concept.
On the one hand, being cited by the Lowell Sun proves the point I’ve tried to make with Nick all along: once the genie is out of the bottle with a pretentious term like “third wave”, public use is going to mutate it into whatever it wants it to be. But on the other hand, this validation is more than just a little maddening, because I’m now being cited as an “authority” on a concept I would like to see go away.
You can’t make stuff up this good… or bad. Though I suppose if I really had half a brain, I wouldn’t be bringing “third wave” coffee up again here. At least in the hope of letting it die a swift and silent death.
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