Today Reuters reported on organic coffee’s diminishing financial appeal for Nicaraguan growers: Organic coffee loses appeal for Nicaragua growers | World Crises |

Organic coffee certification involves a process where a farm typically takes years to demonstrate itself “chemical free” (of pesticides, growth additives, etc.). Between this expense and the lower per-acre yields of organic coffee, organic growers are not finding the crops economically viable. Organic Nicaraguan beans are currently selling at only an additional five percent margin over beans produced at chemically dependent farms.

This is a perfect example of how consumer behavior can help influence coffee sustainability and farming practices.