http://theshot.coffeeratings.com/2006/06/michigan-starbucks-consumer-education/ Rants and Raves on Espresso Thu, 04 Dec 2008 23:58:42 +0000 http://wordpress.org/?v=2.6.5 http://theshot.coffeeratings.com/2006/06/michigan-starbucks-consumer-education/#comment-277 TheShot.coffeeratings.com » How many podcasts does it take to sell a mediocre cup of coffee? Tue, 29 Aug 2006 20:49:03 +0000 http://theshot.coffeeratings.com/?p=193#comment-277 [...] Today, the company announced their strategy to counter the growing encroachment of fast food rivals vying for their coffee business: To stand out, Starbucks pushes coffee know-how | Consumer Products | Reuters.com. The plan includes holding coffee tastings in its North American stores. As reported here earlier this summer, this is likely an extension of the trial education programs Starbucks staged in places like Michigan. [...] [...] Today, the company announced their strategy to counter the growing encroachment of fast food rivals vying for their coffee business: To stand out, Starbucks pushes coffee know-how | Consumer Products | Reuters.com. The plan includes holding coffee tastings in its North American stores. As reported here earlier this summer, this is likely an extension of the trial education programs Starbucks staged in places like Michigan. [...]

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