In the shameless press-release-as-news-item department, today’s San Francisco Chronicle ran an article by Gregory Dicum promoting the new edition of his new book, The Coffee Book: Anatomy of an Industry From Crop to the Last Drop (GREEN / A Cup of Hope: Coffee’s Lessons).

The article is actually a nice briefing on the past ten hopeful years of a better and more sustainable coffee industry — covering globalization, organics, Fair Trade, social and economic issues, and other sustainable practices. Sure, there’s a bit of that regrettable “Third Wave” hocus pocus in there, but it comes off pretty positive for the future of a once highly endangered crop and industry.

You can attend the launch party tomorrow, Thursday, June 1, at SF’s own Ritual Coffee Roasters from 8 p.m. to 10 p.m.

Now that I have perpetuated my share of shameless promotion…