Colombian coffee icon steps down
Posted by TheShot on 31 May 2006 | Tagged as: Beans, Consumer Trends
Carlos Sanchez, 71, who portrayed Colombia coffee’s Juan Valdez for 37 years, recently announced his retirement: BBC NEWS | Americas | Colombian coffee icon steps down.
But with Colombia coffee producers having already invested so much in their brand iconography (not to mention Juan Valdez-branded cafés in the U.S.), the successor to Mr. Sanchez will be announced next month.
This is, of course, far more important than any successor to Pierce Brosnan as the next James Bond.
UPDATE: June 29, 2006:
The CBC reports that a new Juan Valdez has been crowned, 39-year-old Carlos Castaneda: CBC News: Colombia coffee growers introduce new Juan Valdez
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on 21 May 2007 at 6:28 am +00:00T 1.Espresso News and Reviews - TheShot.coffeeratings.com » Coca-Cola FoodService Partners with Juan Valdez said …
[...] In today’s news, Coke announced they will be offering restaurant operators a liquid coffee system — an on-demand, “shelf stable, bag-in-box” coffee made from concentrate — called The Juan Valdez Coffee System: BREAKING NEWS: Coca-Cola FoodService Partners with Juan Valdez – Restaurant News – QSR Magazine. The latest incarnation of Juan Valdez was apparently out in promotional force for it at the National Restaurant Association Restaurant, Hotel-Motel Show today in Chicago. [...]