That great bathroom reading staple, Automatic Merchandiser, cited research today that shows U.S. coffee consumption away from home has grown from 58 percent of sales in 2001 to nearly 68 percent in 2005: Research Indicates More Consumers Choosing Coffee Away From Home @ Vending Market Watch News at AMonline.com.
Expectation is that this shift will continue as Americans turn more to gourmet beverages over their commoditized equivalents. The home coffee market hasn’t thrown in the towel, banking on better home equipment and coffee pods to raise the quality while emphasizing convenience. Yet unless you have a very good espresso setup at home, there’s really no reason (besides cost) to make home espresso drinks.
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