McDonald’s CEO says recent coffee sales have ’skyrocketed’
Posted by TheShot on 17 Apr 2006 | Tagged as: Consumer Trends, Quality Issues, Starbucks
McDonald’s Corporation’s financial vital signs have kept worried investors up at night in recent years. Lacking same-store growth momentum, McDonald’s managed to find growth overseas … until international markets started to quickly saturate. McDonald’s has been making death rattle noises on the retail fast food market ever since.
McDonald’s slowly recognized that they were losing a great share of the convenience food business to expanding behemoths such as Starbucks. So after several failed attempts to capture interest in this evolving consumer market, including the ill-fated McCafé, McDonald’s decided to introduce better coffee to their stores last month.
This time, the early results seem quite positive, including this latest headline: McDonald’s CEO says recent coffee sales have ’skyrocketed’ - MarketWatch. Same-store breakfast sales were up 8 percent in March. Of course, McDonald’s is now backpedalling somewhat, implying that nothing was ever wrong with their coffee to begin with. They just didn’t “focus attention” on it.
One can only guess what McDonald’s might be like if they “focused their attention” on their food.
3 Comments »
on 11 Jul 2006 at 4:13 pm PT 1.TheShot.coffeeratings.com » Quick and Easy Killed the Coffee Shop said …
[...] Even if you’re as gargantuan as McDonald’s — if the coffee isn’t getting any better, it’s time to get out of the game. [...]
on 16 Aug 2006 at 1:07 pm PT 2.TheShot.coffeeratings.com » McDonald’s tests specialty coffee waters said …
[...] McDonald’s fell in love with the foreign smell of money brewing when their switch to premium coffee helped boost their sagging top line. Although McDonald’s is still stinging from their McCafé failures in recent years, apparently they are ready to strike out again — testing out espresso production and other specialty coffee drinks at six test markets nationwide. One of the markets, as featured in a local TV news story, is Rochester, NY: McDonald’s tests specialty coffee waters - WROC TV NEWS 8 NOW ROCHESTER NEW YORK - Local Story [...]
on 02 Mar 2007 at 12:30 pm PT 3.Espresso News and Reviews - TheShot.coffeeratings.com » McDonald’s to expand espresso service across U.S. said …
[...] Despite repeated failures of McDonald’s McCafé in America since 2001, bull-headed McDonald’s execs are doing their best to outdo Sony’s Mini-Disc fiasco-that-wouldn’t-die: McDonald’s to expand espresso service across U.S. | Reuters. This time, McDonald’s excuse to try reanimating the corpse again is their financial and taste-test success of their premium drip coffee. [...]