Folgers is Steaming
Posted by TheShot on 20 Apr 2006 | Tagged as: Consumer Trends
Today advertising for peanuts, a blog on consumer advertising, reported on Folgers Coffee’s recent bizarre marketing campaign. Folgers Coffee’s ad agency for the campaign, Saatchi & Saatchi, New York, had the wisdom to wrap New York City manhole covers with artwork that makes them appear to be steaming cups of coffee: advertising for peanuts: Folgers is Steaming.
The ads contain the phrase, “Hey, City That Never Sleeps, Wake Up.” Which certainly makes a lot less sense than visually representing Folgers Coffee as something brewed in a sewer.
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