Today advertising for peanuts, a blog on consumer advertising, reported on Folgers Coffee’s recent bizarre marketing campaign. Folgers Coffee’s ad agency for the campaign, Saatchi & Saatchi, New York, had the wisdom to wrap New York City manhole covers with artwork that makes them appear to be steaming cups of coffee: advertising for peanuts: Folgers is Steaming.

The ads contain the phrase, “Hey, City That Never Sleeps, Wake Up.” Which certainly makes a lot less sense than visually representing Folgers Coffee as something brewed in a sewer.