McDonald’s new coffee wins early praise
Posted by TheShot on 06 Mar 2006 | Tagged as: Consumer Trends, Restaurant Coffee
Today’s Crain’s Chicago Business covers some of the first reports from the field for how well McDonald’s reformulated coffee is faring in the marketplace: McDonald’s new coffee wins early praise | Crain’s Chicago Business
The initial results for the Big M look promising: apparently some people can actually taste “coffee” in their styro-paper cups. That and, hey — it’s cheap compared to those mermaid coffee pushers in the neighborhood.
I can’t say that I’m willing to subject myself to a McDonald’s espresso for CoffeeRatings.com in the name of scientific advancement just yet. However, I see this as yet another good sign of progression towards better quality standards for coffee drinkers everywhere.
2 Comments »
on 01 Feb 2007 at 3:33 pm -06:00T 1.Espresso News and Reviews - TheShot.coffeeratings.com » Starbucks CEO Sees Benefit In Upscale Coffee At McDonald’s said …
[...] Who doesn’t read cattlenetwork.com? An article posted there today cited comments from Jim Donald, CEO of Stabucks, about Ronald McDonald (no relation) and his newfound popularity from McDonald’s recent premium coffee success: Cattle Network - Connecting The Beef Industry Worldwide - Starbucks CEO Sees Benefit In Upscale Coffee At McDonald’s. [...]
on 06 Jun 2007 at 10:09 pm -05:00T 2.Espresso News and Reviews - TheShot.coffeeratings.com » Trip Report: Café de la Presse said …
[...] tide of coffee quality that should theoretically lift all boats: McDonald’s is offering premium roast from Gaviña, 7-Eleven is offering single origin Kenya AA and Hawaiian Kona … and late last [...]