Today’s Crain’s Chicago Business covers some of the first reports from the field for how well McDonald’s reformulated coffee is faring in the marketplace: McDonald’s new coffee wins early praise | Crain’s Chicago Business
The initial results for the Big M look promising: apparently some people can actually taste “coffee” in their styro-paper cups. That and, hey — it’s cheap compared to those mermaid coffee pushers in the neighborhood.
I can’t say that I’m willing to subject myself to a McDonald’s espresso for CoffeeRatings.com in the name of scientific advancement just yet. However, I see this as yet another good sign of progression towards better quality standards for coffee drinkers everywhere.
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