McDonald’s to tap into coffee trend by adding richer cup of joe
Posted by TheShot on 01 Mar 2006 | Tagged as: Consumer Trends, Restaurant Coffee
McDonald’s is apparently feeling the heat from consumers’ changing tastes in coffee. According to yesterday’s Chicago Tribune, McDonald’s is planning to switch their customers to a new “premium roast” instead of the dreck they’ve been sloshing for the past 30 years: New McDonald’s brew (or as The Arizona Republic put it today: McDonald’s to tap into coffee trend by adding richer cup of joe).
Other, older chains such as Dunkin’ Donuts have established themselves with premium coffee, and McDonald’s appears to be struggling to stay relevant when Starbucks has already stolen their game in the retail coffee trade. The recent failure of McDonald’s McCafé to take root in the U.S. hasn’t helped them either. (And it’s not just the U.S., as this story from today’s The Times in London shows: McDonald’s orders 25 closures as coffee rivals begin to bite.)
Though I suppose that if you’re going to scald your thighs with the stuff, you may as well do it with better coffee.
4 Comments »
on 06 Mar 2006 at 6:39 pm -06:00T 1.TheShot.coffeeratings.com » McDonald’s new coffee wins early praise said …
[...] Today’s Crain’s Chicago Business covers some of the first reports from the field for how well McDonald’s reformulated coffee is faring in the marketplace: McDonald’s new coffee wins early praise | Crain’s Chicago Business [...]
on 17 Apr 2006 at 4:13 pm -05:00T 2.TheShot.coffeeratings.com » McDonald’s CEO says recent coffee sales have ’skyrocketed’ said …
[...] McDonald’s slowly recognized that they were losing a great share of the convenience food business to expanding behemoths such as Starbucks. So after several failed attempts to capture interest in this evolving consumer market, including the fated McCafé, McDonald’s decided to introduce better coffee to their stores last month. [...]
on 25 Jul 2006 at 4:24 pm -05:00T 3.TheShot.coffeeratings.com » Hilton Unveils Upscale In-Room Coffee System said …
[...] Hilton Hotels are just doing within their industry what McDonald’s had to do for theirs. Here the hotel chain is pursuing a greater upscale market share with quality coffee as a differentiator. In the press release, Hilton announced the launch of the “Hilton Serenity Collection in-room coffee system,” which features Lavazza coffee and a Cuisinart coffeemaker. [...]
on 19 May 2007 at 5:30 pm -05:00T 4.Espresso News and Reviews - TheShot.coffeeratings.com » Wendy’s to Begin Brewing Folgers Coffee said …
[...] Here’s a nominee for the 2007 Unclear on the Concept Award. In a reactive move to competitors who have successfully upgraded their coffee service (such as McDonald’s), the Wendy’s fast food chain has proudly announced an agreement to serve Folgers coffee to expand their breakfast offerings: Wendy’s to Begin Brewing Folgers Coffee ((BKC), McDonald’s Corp. (MCD), Wendy’s International Inc. (WEN), (US580135)) | SmartMoney.com. Yes, you read that right: Folgers. [...]