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	<title>Comments on: McDonald&#8217;s to tap into coffee trend by adding richer cup of joe</title>
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	<description>Rants and Raves on Espresso</description>
	<pubDate>Tue, 18 Nov 2008 22:03:54 +0000</pubDate>
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		<title>By: Espresso News and Reviews - TheShot.coffeeratings.com &#187; Wendy&#8217;s to Begin Brewing Folgers Coffee</title>
		<link>http://theshot.coffeeratings.com/2006/03/mcdonalds-premium-roast/#comment-2561</link>
		<dc:creator>Espresso News and Reviews - TheShot.coffeeratings.com &#187; Wendy&#8217;s to Begin Brewing Folgers Coffee</dc:creator>
		<pubDate>Sun, 20 May 2007 01:30:30 +0000</pubDate>
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		<description>[...] Here&#8217;s a nominee for the 2007 Unclear on the Concept Award. In a reactive move to competitors who have successfully upgraded their coffee service (such as McDonald&#8217;s), the Wendy&#8217;s fast food chain has proudly announced an agreement to serve Folgers coffee to expand their breakfast offerings: Wendy&#8217;s to Begin Brewing Folgers Coffee ((BKC), McDonald&#8217;s Corp. (MCD), Wendy&#8217;s International Inc. (WEN), (US580135)) &#124; SmartMoney.com. Yes, you read that right: Folgers. [...]</description>
		<content:encoded><![CDATA[<p>[...] Here&#8217;s a nominee for the 2007 Unclear on the Concept Award. In a reactive move to competitors who have successfully upgraded their coffee service (such as McDonald&#8217;s), the Wendy&#8217;s fast food chain has proudly announced an agreement to serve Folgers coffee to expand their breakfast offerings: Wendy&#8217;s to Begin Brewing Folgers Coffee ((BKC), McDonald&#8217;s Corp. (MCD), Wendy&#8217;s International Inc. (WEN), (US580135)) | SmartMoney.com. Yes, you read that right: Folgers. [...]</p>
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		<title>By: TheShot.coffeeratings.com &#187; Hilton Unveils Upscale In-Room Coffee System</title>
		<link>http://theshot.coffeeratings.com/2006/03/mcdonalds-premium-roast/#comment-253</link>
		<dc:creator>TheShot.coffeeratings.com &#187; Hilton Unveils Upscale In-Room Coffee System</dc:creator>
		<pubDate>Wed, 26 Jul 2006 00:24:28 +0000</pubDate>
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		<description>[...] Hilton Hotels are just doing within their industry what McDonald&#8217;s had to do for theirs. Here the hotel chain is pursuing a greater upscale market share with quality coffee as a differentiator. In the press release, Hilton announced the launch of the &#8220;Hilton Serenity Collection in-room coffee system,&#8221; which features Lavazza coffee and a Cuisinart coffeemaker. [...]</description>
		<content:encoded><![CDATA[<p>[...] Hilton Hotels are just doing within their industry what McDonald&#8217;s had to do for theirs. Here the hotel chain is pursuing a greater upscale market share with quality coffee as a differentiator. In the press release, Hilton announced the launch of the &#8220;Hilton Serenity Collection in-room coffee system,&#8221; which features Lavazza coffee and a Cuisinart coffeemaker. [...]</p>
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		<title>By: TheShot.coffeeratings.com &#187; McDonald&#8217;s CEO says recent coffee sales have &#8217;skyrocketed&#8217;</title>
		<link>http://theshot.coffeeratings.com/2006/03/mcdonalds-premium-roast/#comment-63</link>
		<dc:creator>TheShot.coffeeratings.com &#187; McDonald&#8217;s CEO says recent coffee sales have &#8217;skyrocketed&#8217;</dc:creator>
		<pubDate>Tue, 18 Apr 2006 00:13:24 +0000</pubDate>
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		<description>[...] McDonald&#8217;s slowly recognized that they were losing a great share of the convenience food business to expanding behemoths such as Starbucks. So after several failed attempts to capture interest in this evolving consumer market, including the fated McCafé, McDonald&#8217;s decided to introduce better coffee to their stores last month. [...]</description>
		<content:encoded><![CDATA[<p>[...] McDonald&#8217;s slowly recognized that they were losing a great share of the convenience food business to expanding behemoths such as Starbucks. So after several failed attempts to capture interest in this evolving consumer market, including the fated McCafé, McDonald&#8217;s decided to introduce better coffee to their stores last month. [...]</p>
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		<title>By: TheShot.coffeeratings.com &#187; McDonald&#8217;s new coffee wins early praise</title>
		<link>http://theshot.coffeeratings.com/2006/03/mcdonalds-premium-roast/#comment-38</link>
		<dc:creator>TheShot.coffeeratings.com &#187; McDonald&#8217;s new coffee wins early praise</dc:creator>
		<pubDate>Tue, 07 Mar 2006 02:39:26 +0000</pubDate>
		<guid isPermaLink="false">http://theshot.coffeeratings.com/?p=94#comment-38</guid>
		<description>[...] Today&#8217;s Crain&#8217;s Chicago Business covers some of the first reports from the field for how well McDonald&#8217;s reformulated coffee is faring in the marketplace: McDonald&#8217;s new coffee wins early praise &#124; Crain&#8217;s Chicago Business [...]</description>
		<content:encoded><![CDATA[<p>[...] Today&#8217;s Crain&#8217;s Chicago Business covers some of the first reports from the field for how well McDonald&#8217;s reformulated coffee is faring in the marketplace: McDonald&#8217;s new coffee wins early praise | Crain&#8217;s Chicago Business [...]</p>
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