http://theshot.coffeeratings.com/2006/03/coffee-for-bloggers/ Rants and Raves on Espresso Fri, 04 Jul 2008 22:03:48 +0000 http://wordpress.org/?v=2.5.1 http://theshot.coffeeratings.com/2006/03/coffee-for-bloggers/#comment-2813 Espresso News and Reviews - TheShot.coffeeratings.com » How many podcasts does it take to sell a mediocre cup of coffee? Tue, 05 Jun 2007 05:45:05 +0000 http://theshot.coffeeratings.com/?p=113#comment-2813 [...] is now following the lead of the mindless marketing lemmings at Eight O’ Clock Coffee and other unnotables for buying the blog/podcast hype whole hog. If only enough mainstream consumers were using the Web [...] [...] is now following the lead of the mindless marketing lemmings at Eight O’ Clock Coffee and other unnotables for buying the blog/podcast hype whole hog. If only enough mainstream consumers were using the Web [...]

]]> http://theshot.coffeeratings.com/2006/03/coffee-for-bloggers/#comment-2389 Espresso News and Reviews - TheShot.coffeeratings.com » The First “Blogging” Coffeemaker Fri, 04 May 2007 22:00:39 +0000 http://theshot.coffeeratings.com/?p=113#comment-2389 [...] Apparently, one of the reigning media fads is still blogging. Last year we witnessed “coffee for bloggers” (no, I am not making this up). This year, we apparently have “blogging” coffee makers — thanks to the otherwise credible Clover brewer: PRESS RELEASE The First “Blogging” Coffeemaker: The Coffee Equipment Company Launches CloverNet(TM). But upon reading the press release, you quickly realize that by “blogging” they really mean basic data transmission. This is akin to NASA saying that the Mars Explorer is busy blogging from the surface of the Red Planet. [...] [...] Apparently, one of the reigning media fads is still blogging. Last year we witnessed “coffee for bloggers” (no, I am not making this up). This year, we apparently have “blogging” coffee makers — thanks to the otherwise credible Clover brewer: PRESS RELEASE The First “Blogging” Coffeemaker: The Coffee Equipment Company Launches CloverNet(TM). But upon reading the press release, you quickly realize that by “blogging” they really mean basic data transmission. This is akin to NASA saying that the Mars Explorer is busy blogging from the surface of the Red Planet. [...]

]]> http://theshot.coffeeratings.com/2006/03/coffee-for-bloggers/#comment-256 TheShot.coffeeratings.com » The smoke, mirrors, and black magic of coffee marketing Tue, 01 Aug 2006 01:33:49 +0000 http://theshot.coffeeratings.com/?p=113#comment-256 [...] Eight O’Clock is even playing the coffee snob card — having prepared a commercial TV spot featuring an avid coffee drinker, with the scientific name of “Java Snobicus,” who goes to great lengths to find the perfect cup of gourmet coffee. Eight O’Clock is even reaching for that pathetic marketing agency nod towards hip modernity: “your product will even have its own blog”. [...] [...] Eight O’Clock is even playing the coffee snob card — having prepared a commercial TV spot featuring an avid coffee drinker, with the scientific name of “Java Snobicus,” who goes to great lengths to find the perfect cup of gourmet coffee. Eight O’Clock is even reaching for that pathetic marketing agency nod towards hip modernity: “your product will even have its own blog”. [...]

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