Yesterday the USA Today published a story about two brothers from Medford, OR who built a business upon solar-powered coffee roasting: USATODAY.com – Coffee fans buzzing about solar-powered roaster.

As if the organic, Fair Trade angle wasn’t enough … cafés may soon have to outdo each other’s environmental correctness with how their bean roasts are powered. All things considered, it’s high time that someone tapped into the fitness center market and powered a Mocha Java roast off of all their elliptical trainers.