Oh those crazy Brits. You can’t tell them they’re Europeans, and their coffee habits prove it. In a press release from Lavazza, apparently 36 percent of Londoners prefer instant coffee — with as few as four precent preferring espresso: Despite Continental Influences Brits still Reaching for Instant Coffee
Lavazza sees this as both criminal and a marketing opportunity. So they’ve devised what they call the “First Class Espresso Experience” campaign.
The press release also goes on to state how Italians would never drink a milk-based espresso drink after 11am (unthinkable!). It even confirms what I wrote here yesterday — about a properly made espresso having less caffeine than most other forms of coffee due to the reduced exposure to water.
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