http://theshot.coffeeratings.com/2006/02/coffee-paradox/ Rants and Raves on Espresso Tue, 06 Jan 2009 02:50:51 +0000 http://wordpress.org/?v=2.7 hourly 1 http://theshot.coffeeratings.com/2006/02/coffee-paradox/comment-page-1/#comment-2592 Espresso News and Reviews - TheShot.coffeeratings.com » Coca-Cola FoodService Partners with Juan Valdez Mon, 21 May 2007 20:10:10 +0000 http://theshot.coffeeratings.com/?p=51#comment-2592 [...] It appears Coke’s strategy is to lay claim to a chasm-crossing beachhead — their Omaha Beach or Anzio if you will — securing some footing in the restaurant coffee business. And they are making their assault on multiple fronts — Juan Valdez branding being just their latest tactic. This also presents a branding oddity for the National Federation of Coffee Growers in Colombia, which has opened retail coffee shops under the Juan Valdez name in a few U.S. locations. However, the Juanistas may feel they can avoid brand confusion because their Coke deal markets to restaurateurs and their cafés market directly to consumers. UPDATE: May 21, 2007 Coca-Cola’s Juan Valdez system now has something in common with what rugged outdoorsmen drink for caffeine while writing their manifestos at their wilderness compounds: The Food Network’s ‘Unwrapped’ to feature Java Juice(R) Liquid Coffee Extract - Food & Beverages News from Send2Press Newswire Mon, 21 May 2007. There’s no denying it — shelf-stable liquid coffee extracts are all the rage! [...] [...] It appears Coke’s strategy is to lay claim to a chasm-crossing beachhead — their Omaha Beach or Anzio if you will — securing some footing in the restaurant coffee business. And they are making their assault on multiple fronts — Juan Valdez branding being just their latest tactic. This also presents a branding oddity for the National Federation of Coffee Growers in Colombia, which has opened retail coffee shops under the Juan Valdez name in a few U.S. locations. However, the Juanistas may feel they can avoid brand confusion because their Coke deal markets to restaurateurs and their cafés market directly to consumers. UPDATE: May 21, 2007 Coca-Cola’s Juan Valdez system now has something in common with what rugged outdoorsmen drink for caffeine while writing their manifestos at their wilderness compounds: The Food Network’s ‘Unwrapped’ to feature Java Juice(R) Liquid Coffee Extract - Food & Beverages News from Send2Press Newswire Mon, 21 May 2007. There’s no denying it — shelf-stable liquid coffee extracts are all the rage! [...]

]]> http://theshot.coffeeratings.com/2006/02/coffee-paradox/comment-page-1/#comment-225 TheShot.coffeeratings.com » Colombian coffee icon steps down Thu, 01 Jun 2006 02:48:45 +0000 http://theshot.coffeeratings.com/?p=51#comment-225 [...] But with Colombia coffee producers having already invested so much in their brand iconography (not to mention Juan Valdez-branded cafés in the U.S.), the successor to Mr. Sanchez will be announced next month. [...] [...] But with Colombia coffee producers having already invested so much in their brand iconography (not to mention Juan Valdez-branded cafés in the U.S.), the successor to Mr. Sanchez will be announced next month. [...]

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