http://theshot.coffeeratings.com/2006/01/pepsi-cafe-chino/ Rants and Raves on Espresso Sun, 12 Oct 2008 07:48:15 +0000 http://wordpress.org/?v=2.6.2 http://theshot.coffeeratings.com/2006/01/pepsi-cafe-chino/#comment-22 TheShot.coffeeratings.com » Coca-Cola may take on Starbucks Wed, 01 Feb 2006 00:00:01 +0000 http://theshot.coffeeratings.com/?p=39#comment-22 [...] Arguably, any successes Coke might have in coffee will have much more of an effect on supermarket Frappuccino sales than on what most people think of when they think of Starbucks. As new coffee-related products are introduced later this year, like Coca-Cola Blāk and Pepsi Café Chino, these soda bottlers must believe they are relevant enough to syphon off the successes of specialty coffee. Unfortunately for them, I only expect them to learn the hard way that it’s not just about the convenience of a mass-produced beverage, designed for lowest-common-denominator tastes, with a label slapped on it to provide the illusion of choice. [...] [...] Arguably, any successes Coke might have in coffee will have much more of an effect on supermarket Frappuccino sales than on what most people think of when they think of Starbucks. As new coffee-related products are introduced later this year, like Coca-Cola Blāk and Pepsi Café Chino, these soda bottlers must believe they are relevant enough to syphon off the successes of specialty coffee. Unfortunately for them, I only expect them to learn the hard way that it’s not just about the convenience of a mass-produced beverage, designed for lowest-common-denominator tastes, with a label slapped on it to provide the illusion of choice. [...]

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