When cola and coffee collide
Posted by TheShot on 19 Jan 2006 | Tagged as: Consumer Trends
PepsiCo continues to build on the huge success of Pepsi A.M. with recently announced plans to introduce a “more youthful” beverage in India: a cola-coffee hybrid under the name Pepsi Café Chino: When cola and coffee collide.
Will today’s Indian youth take to coffee cola like flies to a bug lamp? If Pepsi Blue, Crystal Pepsi, and Pepsi Holiday Spice are any indication, PepsiCo’s shareholders should prepare to start bathing in $20 bills.
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on 31 Jan 2006 at 4:00 pm -05:00T 1.TheShot.coffeeratings.com » Coca-Cola may take on Starbucks said …
[...] Arguably, any successes Coke might have in coffee will have much more of an effect on supermarket Frappuccino sales than on what most people think of when they think of Starbucks. As new coffee-related products are introduced later this year, like Coca-Cola Blāk and Pepsi Café Chino, these soda bottlers must believe they are relevant enough to syphon off the successes of specialty coffee. Unfortunately for them, I only expect them to learn the hard way that it’s not just about the convenience of a mass-produced beverage, designed for lowest-common-denominator tastes, with a label slapped on it to provide the illusion of choice. [...]