http://theshot.coffeeratings.com/2006/01/nestle-farming/ Rants and Raves on Espresso Tue, 18 Nov 2008 21:48:46 +0000 http://wordpress.org/?v=2.6.3 http://theshot.coffeeratings.com/2006/01/nestle-farming/#comment-468 Espresso News and Reviews - TheShot.coffeeratings.com » McDonald’s brews up £1m fair trade deal - and wields it as a marketing weapon Tue, 09 Jan 2007 00:39:16 +0000 http://theshot.coffeeratings.com/?p=24#comment-468 [...] For example, Kraft, one of coffee’s Big Four, began buying Rainforest Alliance Certified beans in 2003 for worldwide use in their consumer coffees, including Yuban — a mass-produced coffee that CoffeeReview.com’s Kenneth Davids recently described as, “steamed to remove the sewery taints these coffees acquire through being dried inside the fruit in rotting heaps.” Mmmm, mmmm. Nothing says “good morning” like a steaming cup of sewery, rotting coffee. And a year ago, we also reported on Kraft’s Big Four brother, Nestlé, and their investments in sustainable coffee farming. [...] [...] For example, Kraft, one of coffee’s Big Four, began buying Rainforest Alliance Certified beans in 2003 for worldwide use in their consumer coffees, including Yuban — a mass-produced coffee that CoffeeReview.com’s Kenneth Davids recently described as, “steamed to remove the sewery taints these coffees acquire through being dried inside the fruit in rotting heaps.” Mmmm, mmmm. Nothing says “good morning” like a steaming cup of sewery, rotting coffee. And a year ago, we also reported on Kraft’s Big Four brother, Nestlé, and their investments in sustainable coffee farming. [...]

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