Nestlé backs coffee-based sustainable farming system
Posted by TheShot on 07 Jan 2006 | Tagged as: Beans, Fair Trade, Robusta
When people talk about The Big Four that are responsible for the proliferation of some of the worst, highest-volume production coffee in the world — that’s choking out the little guy growing better beans — Nestlé is definitely a named co-defendant.
The Philippines’ Sun.Star General Santos reports today that Nestle backs coffee-based sustainable farming system. Nestlé are no dummies. There’s only so much they can do without the growers of mass production crude robusta coffee that sells for pennies on the pound. They need to ensure their suppliers have sustainable crops at these market margins.
Therefore, Nestlé Philippines Inc. is pushing their “Coffee-Based Sustainable Farming System” strategy — encouraging their suppliers to stay afloat by diversifying their cash crops.
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on 08 Jan 2007 at 4:39 pm -06:00T 1.Espresso News and Reviews - TheShot.coffeeratings.com » McDonald’s brews up £1m fair trade deal - and wields it as a marketing weapon said …
[...] For example, Kraft, one of coffee’s Big Four, began buying Rainforest Alliance Certified beans in 2003 for worldwide use in their consumer coffees, including Yuban — a mass-produced coffee that CoffeeReview.com’s Kenneth Davids recently described as, “steamed to remove the sewery taints these coffees acquire through being dried inside the fruit in rotting heaps.” Mmmm, mmmm. Nothing says “good morning” like a steaming cup of sewery, rotting coffee. And a year ago, we also reported on Kraft’s Big Four brother, Nestlé, and their investments in sustainable coffee farming. [...]