When people talk about The Big Four that are responsible for the proliferation of some of the worst, highest-volume production coffee in the world — that’s choking out the little guy growing better beans — Nestlé is definitely a named co-defendant.

The Philippines’ Sun.Star General Santos reports today that Nestle backs coffee-based sustainable farming system. Nestlé are no dummies. There’s only so much they can do without the growers of mass production crude robusta coffee that sells for pennies on the pound. They need to ensure their suppliers have sustainable crops at these market margins.

Therefore, Nestlé Philippines Inc. is pushing their “Coffee-Based Sustainable Farming System” strategy — encouraging their suppliers to stay afloat by diversifying their cash crops.