Donna Jones wrote this piece in today’s Santa Cruz Sentinel about the Santa Cruz Coffee Roasting Company: Heady scents drift from Santa Cruz Coffee Roasting Co. in downtown Watsonville.

Their beans have some limited distribution in San Francisco, but they have a much larger “footprint” in the South Bay. While not my favorite South Bay roaster per se, they are part of the small but noteworthy espresso industry (machines, parts, service, suppliers) that’s clustered around Santa Cruz.